Alison baverstock how to market books alison baverstock baverstock is to book marketing what gray is to anatomy. Alison baverstock is professor of publishing within the kingston school of art, kingston university, uk. Alison baverstock encourages authors to work with publishers and agentsbut also explains how to go it alone for authors who plan to selfpublish. Alison baverstock is associate professor of publishing at kingston university where she jointly established publishing education, and kingstons ma publishing. Buy how to market books by alison baverstock, susannah bowen from waterstones today. Alison baverstock is an expert on publishing, has written and lectured widely on the subject and runs the ma in publishing at kingston university. Richard charkin, executive director of bloomsbury publishing and. Download it once and read it on your kindle device, pc, phones or tablets. Many authors approach the book marketing phase with uncertainty or dread simply. Unlike many socalled marketing experts she speaks from experience and has no truck with fancypants jargon and theory. The ultimate insiders guide to get your book published with maximum sales. Interview with alison baverstock, author of how to market books, now in its 5th edition from routledge.
How to market books by alison baverstock, susannah bowen. How to market books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. Alison baverstock encourages authors to work with publishers but also explainshow to go it alone for authors who plan to self publish. Marketing your book by alison baverstock, 97807659658, available at book depository with free delivery worldwide. Alison baverstock authors will benefit from this practical book by seeing how effective they can be at helping to promote their own books. Selfpublishings vices and virtues books the guardian. I wanted to read the book for more advice on marketing and will use some of the. As a former publisher herself, alison brings key insights into the how independent authors can replicate the critical elements traditionally supplied by. Use features like bookmarks, note taking and highlighting while reading marketing your book. Alisonbaverstock encourages authors to work with publishers but also explainshow to go it alone for authors who plan to self publish. Synopsis contemporary publishing and the culture of books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and.
Alison baverstock is a valued expert in the publishing industry. Pst cutoff time, then it will ship that day and arrive 2 business days later. A departure from the myriad writing manuals on the market, baverstock takes a birds eye. Its a very comprehensive outline of the whole business, not only what you can do to improve your own chances, but also looking into how marketing and publicity departments work in the big publishing houses for that reason alone its an eye opener. Over four editions, alison baverstock s how to market books has established itself as the industry standard text on marketing for the publishing industry, and the goto reference guide for professionals and students alike. This acclaimed book by alison baverstock is available at in several formats for your ereader. Jul 17, 2015 back in 2006, i bought alison s marketing your book. If one or more works are by a distinct, homonymous authors, go ahead and split the author. Click and collect from your local waterstones or get free uk delivery on orders over. How to market books isbn 9780415727464 pdf epub alison. The bookseller from asda to kate moss, and guerilla to viral marketing, alison baverstocks. If you found this article useful, you might want to take a look at. The essential guide to maximizing profit and exploiting all channels to market.
Marketing your book by alison baverstock, paperback. Pst cutoff time, we will do our best to process it the same day but may need an extra day. Marketing your book by alison baverstock overdrive rakuten. Alison baverstock s most popular book is writers and artists yearbook 2016. Alison baverstocks latest is as practical and downtoearth a guide to marketing books as youll find anywhere. Jan 01, 2008 how to market books lives up to the title. Alison baverstock encourages authors to work with publishers and agents but also explains how to go it alone for authors who plan to self publish. Dec 18, 2008 many people feel they might have a book in them but how do you know whether you have what it takes to be a writer, whether your writing is any good, what you should write about and whether you should dedicate proper time to begin your dream. How to market books by alison baverstock waterstones. The ultimate insiders guide to get your book published with maximum sales richard f. Alisonbaverstock encourages authors to work with publishers but also explainshow to go it alone for authors who plan t. The essential guide to maximizing profit and exploiting all channels to market 4rev ed by alison baverstock isbn.
Jul 16, 2007 i met alison baverstock at a seminar on marketing and subsequently bought this book. Richard charkin, executive director of bloomsbury publishing and president elect of the international publishers association over four editions, alison baverstock s how to market books has established. The website for writers with knowledge bank of over 4000 pages free information. This week, we are thrilled to be interviewing a good friend of smashwords, alison baverstock, based in the u. Explore books by alison baverstock with our selection at. The naked author, her guide to selfpublishing, is published by bloomsbury. Contemporary publishing and the culture of books bookshare. Alison baverstock is currently considered a single author. Hello select your address amazon pay best sellers mobiles customer service new releases pantry sell. Alison baverstock is a former publisher, who now writes about publishing, how to get published, and marketing within the book trade her how to market books, now in its fifth version, is often referred to as the bible of book marketing.
Alison baverstock is associate professor of publishing at kingston university and the author of the naked author. Marketing your book by alison baverstock overdrive. Contemporary publishing and the culture of books alison. How to target agents, publishers and readers writing handbooks alison baverstock on. This book asks pertinent questions of you via a questionnaire to help you discover whether there is a talented writer in you. Baverstock is the authority on publishing marketing, and this is the bible of book marketing texts. A former publisher, alison baverstock is course leader for the publishing ma at kingston university. Authors will benefit hugely from this practical book by seeing h. Richard charkin, executive director of bloomsbury publishing and president elect of the international publishers association over four editions, alison baverstock s how to market books has established itself as the industry standard text on marketing for the. Authors will benefit hugely from this practical book by seeing howeffective they can be at helping to promote their own books. How to market books alison baverstock alison baverstock.
Alison baverstock is associate professor of publishing at. Whether you are a marketing or sales director, manager or executive, how to market books shows you bestpractice ways to maximize marketing rois and deliver topline growth for your publishing company. An authors guide, when the world of publishing was very different from what it is now. At the conference, i bought, how to market books, and alison signed it for me.
Alison baverstock is the author of how to get a job in publishing 3. A guide to selfpublishing bloomsbury and how to market books routledge, which is now available in a 5th edition. Richard bradford is professor of english and senior distinguished research fellow at the university of ulster, ireland. Richard charkin, executive director of bloomsbury publishing and president elect of the international publishers association over four editions, alison baverstock s how to market books has established itself as the industry standard text on marketing for the publishing industry, and the goto reference guide. It was a useful and informative event, showing the syp at their best. Research has taught me three main weaknesses in this new way to issue books, but also revealed some less acknowledged strengths skip to main content the guardian back to home. Alison baverstock author of how to get a job in publishing. An authors guide promotional copy consists of words that aim to sell. Contemporary publishing and the culture of books 1st. Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Marketing your book by alison baverstock, 97807673838, available at book depository with free delivery worldwide. How to market books alison baverstock routledge, 5th edition. Jun 26, 2014 posts about alison baverstock written by hillensean. How to get the names of journalists writers and artists.
A guide to selfpublishing by alison baverstock and a great selection of related books, art and collectibles available now at. The bookseller from asda to kate moss, and guerilla to viral marketing, alison baverstock s. Written by alison baverstock, senior lecturer in publishing studies at kingston university, the new edition has been brought right up to date to. This book provides the answers for the marketer whose job it is to sell and market books in. Marketing and publicity writers and artists yearbook. Alison baverstock the authors of this paper teach at the kingston business school where the number of undergraduates taking an introductory module in marketing at the university and its partner. Your product will be shipped to its final destination to arrive in 2 business days or faster. Industry professionals and students of publishing studies rely on the techniques and tactics in this invaluable book. The secondhand copy i bought was in such mint condition that it might as well have been new. One day they will probably be the lead journalist themselves either on the current slot or elsewhere, and if you have built up good relations you will have someone who will always take your calls. Alison baverstock has 26 books on goodreads with 1025 ratings. Contemporary publishing and the culture of books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary. I met alison baverstock at a seminar on marketing and subsequently bought this book. Whether you are a marketing or sales director, manager or executive, how to market books shows you bestpractice ways to maximize marketing rois and deliver topline growth for your publishing.
Marketing your book authors will benefit hugely from this practical book by seeing howeffective they can be at helping to promote their own books. Baverstock is to book marketing what gray is to anatomy. Extract from alison baverstock s marketing your book. Madelena gonzalez is professor of english literature at avignon university, france. Revised and updated, this guide to marketing for book and journal publishers offers practical advice on maximizing sales. Nov 20, 2014 dr alison baverstock is associate professor of publishing at kingston university and author of the naked author, a guide to selfpublishing bloomsbury. Over five editions, how to market books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. This book provides the answers for the marketer whose job it is to sell and market books in todays increasingly competitive bookselling environment.
Writing it is not the same as writing an essay, or a memo to explain a proposition. How to target agents, publishers and readers writing handbooks baverstock, alison on. Baverstock, alison mary 2012 how books became less different. However, formatting rules can vary widely between applications and fields of interest or study. This is just plain, simple, excellent advice from start to finish. Feb 24, 2020 over five editions, how to market books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. The essential guide to maximizing profit and exploiting all channels to market by alison baverstock. Discover book depositorys huge selection of alison baverstock books online. The essential guide to maximizing profit and exploiting all channels to market alison baverstock work. Alison baverstock also launched her latest book at the event. Books by alison baverstock author of how to get a job in. Anyway, back to the most enjoyable belfast book festival and novels set in the beautiful countryside of donegal.